Replace Google Analytics 4 / Mixpanel with Self-Hosted Umami
Simple, fast, privacy-focused web & product event analytics built on Next.js and Postgres Stop paying Growth Analytics ($89/mo) ($89/mo for a 10-person team) and run Umami on a $4.50/mo Linux VPS with full data sovereignty.
1-to-100 Seat Total Cost of Ownership (TCO) Table
Comparing Google Analytics 4 / Mixpanel (Growth Analytics ($89/mo)) vs Umami on Hetzner CX22 (4GB RAM / 2 vCPU).
| Team Size | Google Analytics 4 / Mixpanel Cost | Umami VPS | Net Annual Savings |
|---|---|---|---|
| 1 Seat (Solo) | $89.00/mo ($1,068/yr) | $4.50/mo (CX22) | +$1,014 / year |
| 5 Seats | $89.00/mo ($1,068/yr) | $4.50/mo (CX22) | +$1,014 / year |
| 10 Seats | $89.00/mo ($1,068/yr) | $4.50/mo (CX22) | +$1,014 / year |
| 25 Seats | $89.00/mo ($1,068/yr) | $4.50/mo (CX22) | +$1,014 / year |
| 50 Seats | $89.00/mo ($1,068/yr) | $4.50/mo (CX22) | +$1,014 / year |
| 100 Seats | $89.00/mo ($1,068/yr) | $4.50/mo (CX22) | +$1,014 / year |
Production Docker Compose + Caddy Auto-SSL
Copy and run docker compose up -d on any Ubuntu 24.04 server.
# Production Docker Compose: Umami (Replaces Google Analytics 4 / Mixpanel)
services:
caddy:
image: caddy:2-alpine
restart: unless-stopped
ports:
- "80:80"
- "443:443"
volumes:
- ./Caddyfile:/etc/caddy/Caddyfile:ro
- caddy_data:/data
networks:
- stack_net
umami:
image: ghcr.io/umami-software/umami:postgresql-latest
container_name: stack-umami
restart: unless-stopped
environment:
- "DATABASE_URL=postgresql://postgres:${POSTGRES_PASSWORD:-strongpassword}@postgres:5432/umami"
- "APP_SECRET=${UMAMI_SECRET:-random_secret_string_32_chars}"
volumes:
- umami_data:/data
networks:
- stack_net
postgres:
image: pgvector/pgvector:pg16
container_name: stack-postgres
restart: unless-stopped
environment:
- "POSTGRES_USER=postgres"
- "POSTGRES_PASSWORD=${POSTGRES_PASSWORD:-strongpassword}"
volumes:
- postgres_data:/var/lib/postgresql/data
networks:
- stack_net
networks:
stack_net:
driver: bridge
volumes:
caddy_data:
umami_data:
postgres_data:
# Automatic Let's Encrypt HTTPS for Umami
umami.{$DOMAIN:yourdomain.com} {
encode zstd gzip
reverse_proxy umami:3000
}
Why Teams Switch to Umami
- ✓Runs right on your existing Postgres instance
- ✓Unlimited websites & custom events
- ✓True MIT license + public shareable dashboards
ghcr.io/umami-software/umami:postgresql-latest
Deploy Umami in 60 Seconds
Sized automatically for Umami (384MB container RAM + OS overhead).
Get All 16 Pre-Built Production Stacks + Encrypted S3 Backups
Includes pre-tuned docker-compose.yml, Caddy Auto-SSL, AES-256 encrypted nightly S3/R2 Postgres backups, and Ubuntu 24.04 UFW/Fail2ban hardening scripts.